Website Research: Interactivity

By looking at the websites for shows which are similar to my own product, I can analyse the interactive content and discuss the ways in which these appeal to the audience. As examples, I have investigated the websites for two popular E4 shows: Skins and The Inbetweeners.


Social Networking Sites
The target audience will use social networking sites for entertainment, so by including a TV programme within that platform of media, they are appealing to them through including the show in their daily lives and encouraging them to share the information with their friends.


Games and Quizzes
Websites offer interactive games and quizzes because the target audience will associate the TV programme with entertainment, adding a 'fun' element to the show/website. Quizzes especially reinforce the audience's knowledge of the show, which is gratifying for them to be a part of.

Comment Boxes
A website which includes comment boxes allows the audience to voice their opinion of the show with other fans. They also promote the show to the audience due to the positive comments of 'real people'.

Voting

Offering the audience the chance to vote on aspects of the programme is appealing because they will feel like they are contributing towards the quality of future episodes through voicing what they like/dislike currently.

 

Social Networking

Comment Boxes



Voting